Komatsu Starts 100th Anniversary Commemorative Activities
Creating value together through manufacturing and technology innovation to empower a sustainable future where people, businesses and our planet thrive together.
Komatsu Ltd. (President and CEO: Hiroyuki Ogawa) is going to celebrate its 100th anniversary on May 13, 2021. Established in Komatsu City, Ishikawa Prefecture, Komatsu has committed to quality and reliability and worked to maximize the trust of customers, shareholders, distributors, suppliers, business partners, and all other stakeholders to date. Considering its 100th anniversary as a communication opportunity to enhance and disseminate its corporate brand and express appreciation to all stakeholders for their support over the years, Komatsu is going to implement commemorative activities and make efforts for sustainable growth into the future. Looking into the next 100 years, Komatsu will continue to move forward with its stakeholders as it creates value through manufacturing and technology innovation to empower a sustainable future where people, businesses and our planet thrive together.
1. Corporate identity
Komatsu has defined its corporate identity by reflecting on its corporate growth built by forerunners and its relations with society. Specifically, Komatsu has articulated its mission and vision as its purpose, together with its values. The corporate identity also incorporates pieces that have been created over the company’s history: founding principles, the Komatsu Way, Komatsu Worldwide Code of Business Conduct as well as strategies including the mid-term management plan. Furthermore, Komatsu has created the brand promise (tagline) of “Creating value together”. As our business and stakeholders diversify further, we will strive to deliver this promise through our global operations. A video describing the Komatsu brand is available on Komatsu’s 100th anniversary website.
Brand promise (tagline)
2. Launching the “One World One Komatsu” employee-driven social contribution project
Komatsu defines CSR as activities to respond to social demands through core business, and works for sustainable growth with society by solving ESG issues. Komatsu is launching the “One World One Komatsu”, Komatsu’s first global platform which all Komatsu group employees around the world can join. This exclusive platform can consolidate the voluntary and simple efforts of each participant under the theme of environmental sustainability into group-wide sharing. It allows for easy logins from PCs and smart phones and transcends national and linguistic barriers. It thereby connects all Komatsu group employees worldwide, nurturing a sense of unity for the Komatsu group as they work for the common goal, and promoting activities designed for a sustainable earth.
3. Showing the “Komatsu in 203X” 100th anniversary commemorative movie
For the goal of achieving safe, highly productive, smart and clean workplaces of the future, this movie portrays future worksites as Komatsu wants them to look like in 10 to 20 years by focusing on five workplaces: mining, construction, forestry and agriculture, industrial machinery, and Komatsu’s production.
By digitalizing workplaces worldwide and connecting land features, man, machinery, and materials on an open platform, Komatsu will solve on-site problems and optimize on-site operations, improve a variety of machine utilization rates, and secure a carbon neutral environment.
4. Renewal of Komatsu-no-mori
Komatsu is going to renew Komatsu-no-mori in Komatsu City, Ishikawa Prefecture. Komatsu opened Komatsu-no-mori in 2011 as part of its 90th anniversary commemorative project. It is a place to develop human resources on a global scale and as a place to nurture children together with the local communities. As part of the renewal project aiming at sustainable contributions for local communities, Komatsu has taken new initiatives to open the Waku-Waku History Pavilion designed to trigger visitors to look back on Komatsu’s history and to display a unit of the PC4000 super-large hydraulic excavator next to the 930E, a dump truck of the world’s largest class, which has been there since 2011. Komatsu hopes that Komatsu-no-mori will continue to offer active opportunities to local communities by attracting many visitors, helping them become interested in manufacturing and nature, and learn about its technologies.